iMedia Connection recently posted an interesting article about improving search engine rankings through goal-focused keyword research, optimization of internal linking structures, and creation of new content. The piece should be of interest to PATCA members who wish to take a fresh look at improving the SEO results for their websites.
The article, entitled "3 SEO boosters you're missing" by John Carcutt, provides a series of tips for precisely identifying the keywords to target and track. Getting beyond the obvious and general keywords will attract high-quality traffic, and is a better approach than simply seeking to increase the volume of traffic.
Carcutt also talks about a new Google algorithm (Caffeine) that places additional importance on the creation of new content and frequent changes/updates to a site. For the complete story, read the article.
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